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L2P Alphabet

experimental «love2…» alphabet

l2p final on pattern

Some years back, I was working on my own logo and corporate identity. I wanted to call my studio L2D, «Love 2 Design» and came up with a logo that combines these three letters in an elegant monogram. At first sight, the logo also looks like a capital D, which stands for my name, Diana.

Combining L+2+D results in a rather unique D

Combining L+2+D results in a rather unique D

The idea was that the «L» and «2» are integrated into the stem of the D. Then I thought, I don’t only love to design, but also Love2Tweet, Love2Question, Love2Laugh. In order to accommodate other “Love2” areas, I created the whole L2-Alphabet to keep my options open. These capital letters would fit very well within the corporate design structure and could be used for various purposes.

First sketches on L2D

First sketches on L2D

First attempts at l2Facebook and L2Tweet

First attempts at l2Facebook and L2Tweet

In the end, I did not use this logo or the name, but the idea remains and could be adapted to other names, too.

The summary of all L2 shapes

The summary of all L2 shapes

The shapes were digitized in Adobe Illustrator

The shapes were digitized in Adobe Illustrator